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Google AdsGA4GTMHubSpot

Personal Injury Law Firm

High-intent personal injury leads were impossible to trace back to specific campaigns. The firm was spending $12K/month but couldn't tell which keywords drove actual signed cases.

67%
More Qualified Leads Tracked
$890K
Revenue Attributed to Ads
4.8x
ROAS (was "unknown")
7 days
Implementation Time

The Challenge

  • •Call tracking showed 180+ calls/month but only 40 became consultations — no way to see which campaigns drove quality calls
  • •Form submissions weren't connected to HubSpot deals, so signed cases had no campaign attribution
  • •Intake team was manually asking "how did you hear about us?" but answers were inconsistent and rarely logged
  • •Managing partner suspected the "car accident lawyer" campaign was underperforming but had no data to prove it
  • •Agency recommended increasing budget across all campaigns — firm wanted proof before spending more

The Solution

End-to-end attribution from Google Ads click to signed retainer, with offline conversion import for case value.

  • Fixed call tracking with dynamic number insertion and proper call-to-conversion mapping
  • Implemented enhanced conversions for form submissions with lead capture verification
  • Added HubSpot integration capturing UTM data on every lead with automatic campaign tagging
  • Set up offline conversion import from HubSpot to Google Ads when cases moved to "Signed Retainer" stage
  • Created intake team dashboard showing lead quality by campaign and keyword
  • Built monthly Looker Studio report showing Spend → Leads → Consultations → Signed Cases → Case Value
"We went from guessing which campaigns worked to knowing exactly which keywords bring in million-dollar cases. One campaign alone has brought in three seven-figure cases this year. That insight paid for Conor's work 100x over."
Managing Partner
Personal Injury Law Firm

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