Marketing Data Insights
Practical guides on tracking, attribution, and CRM automation for B2B businesses.
How to Connect Google Ads Conversions to HubSpot for Revenue Attribution
Stop guessing which campaigns drive revenue. Learn how to set up proper conversion tracking between Google Ads and HubSpot so you can see which ads actually close deals.
The GA4 Tracking Audit Checklist: 15 Things to Check Before You Trust Your Data
Before making any marketing decisions based on GA4 data, run through this checklist to make sure your tracking is actually working correctly.
How to Set Up CRM Lifecycle Stages That Actually Help Your Sales Team
Your CRM lifecycle stages should reflect how your buyers actually buy, not some generic template. Here's how to define stages that drive action.
The Ultimate GTM Audit Checklist: 20 Things to Check Before Your Tracking Breaks
Your Google Tag Manager container is the foundation of all your marketing data. Here's how to audit it properly before small issues become big problems.
How to Fix Duplicate Conversions in Google Ads: Complete Troubleshooting Guide
Seeing inflated conversion numbers in Google Ads? Duplicate conversions waste budget and mislead optimization. Here's how to find and fix them.
HubSpot Offline Conversion Import to Google Ads: Complete Setup Guide
Stop optimizing for form fills. Learn how to send CRM data back to Google Ads so Smart Bidding optimizes for actual revenue and qualified leads.
Why Your Marketing Attribution is Broken (And How to Fix It in 30 Seconds)
60% of B2B tracking data is flawed. Our free Forensic Attribution Health Check tool scans your site for GTM, GA4, and UTM errors instantly.