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Analytics & Dashboards + Ongoing Optimization

One source of truth for your marketing and sales data, plus help keeping it that way.

Analytics & Dashboards + Ongoing Optimization

Who this is for

  • Teams with multiple channels (Google Ads, Meta, email, organic, referrals) who lack a unified view
  • Businesses that have dashboards but don't trust them or don't use them
  • Companies that want light ongoing help to keep tracking healthy and act on the data

Problems it solves

  • "No single view of marketing performance across channels"
  • "Existing dashboards are ignored or show conflicting numbers"
  • "Tracking breaks when site changes happen"
  • "No one is regularly reviewing and acting on the data"

Timeline

Week 1Data source audit and dashboard design
Week 1-2Dashboard build and data connection

What's included

  • Design and build of one primary "source of truth" dashboard (usually Looker Studio)
  • Standard views: channel/campaign performance, leads/opportunities/revenue by source, funnel views
  • Custom views tailored to your model (by location, product/service line, or segment)
  • Connection to your main data sources (GA4, ad platforms, CRM, spreadsheets if needed)
  • Documentation on how to read and maintain the dashboard

Ongoing Optimization (Retainer)

  • Monthly or quarterly "measurement health checks" (ensure events, tags, and integrations are still working)
  • Priority support when tracking breaks due to site changes, new campaigns, or tool changes
  • Optional monthly performance review focusing on: what the data says, recommended optimization actions
  • Light implementation help, depending on scope

Deliverables

  • Live, shareable dashboard with key marketing views
  • Documentation on dashboard usage and maintenance
  • Ongoing support available via retainer
Dashboard: From $1,500 | Retainer: Custom

Retainer pricing based on number of platforms and level of involvement.

Frequently Asked Questions

Common questions about analytics & dashboards + ongoing optimization

Ready to Get Started?

15 minutes. No pitch. Just answers about your specific situation.