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Tracking & Attribution Fix

Clean, reliable tracking across Google Ads, GA4, GTM, and your CRM.

Tracking & Attribution Fix

Who this is for

  • Service and B2B businesses spending roughly $3k–$20k/month on paid traffic (often Google Ads)
  • Teams that see conversions reported in ad platforms but can't match them to real leads, pipeline, or revenue
  • Companies that use GA4, GTM, and a CRM but suspect events and conversions are misconfigured

Problems it solves

  • "Your ad accounts say conversions are up, but your CRM and bank account disagree."
  • "Leads aren't showing the right source or campaign."
  • "Events are double-counted, missing, or mapped to the wrong actions."

Timeline

Days 1–2Audit and mapping of current vs ideal funnel
Days 2–4Implementation of tracking and integration fixes
Days 4–5Testing and verification across ad platforms, analytics, and CRM
Days 5–7Final tweaks, documentation, and review call

What's included

  • Structured audit of your Google Ads account, GA4 properties, and GTM container
  • Review of how leads and deals are created and tracked in your CRM (e.g., HubSpot, Pipedrive, Salesforce, HighLevel)
  • Identification of critical issues: double-counted conversions, missing events, wrong conversion types, misconfigured imports
  • Implementation of fixes in GTM (events, triggers, tags) and GA4 (conversion definitions, parameters, audiences)
  • Repair/creation of Google Ads conversion actions, including primary vs secondary and proper GA4/CRM imports
  • Basic CRM integration so leads carry source, campaign, and key UTM data wherever possible
  • A simple "source of truth" report (Looker Studio, GA4 Explore, or a spreadsheet) showing spend → leads → key stages
  • 1–2 rounds of testing and adjustments during the engagement

Deliverables

  • Written summary of what was broken and what was fixed
  • Updated GTM, GA4, and Google Ads configuration
  • Basic CRM tracking fields and/or workflows updated
  • One shareable dashboard or report link
  • 30–45 minute review call to walk through the new setup
From $1,500

Final price depends on number of sites, forms, and tools. You'll get a fixed quote after a short intro call.

Frequently Asked Questions

Common questions about tracking & attribution fix

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15 minutes. No pitch. Just answers about your specific situation.

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