01The idea
Most pet-product "review" sites are affiliate pages written by people who never touched the product. MeowTested flips that: every product gets tested by a panel of real cats and their owners, scores are published even when a product fails, and only gear that earns it gets recommended.
02What I built
Everything — this is the project where I get to be the client. Brand voice and identity, information architecture, the full front-end, and the operations behind it.
- ✓Static Astro build on Netlify — fast, cheap to run, easy to iterate
- ✓Editorial system for reviews: scoring rubric, tester notes, verdict badges
- ✓Affiliate monetization wired to click tracking, so revenue per page is measurable
- ✓A Search Console data pipeline that pulls query and page performance to steer what gets written next
03How it runs
MeowTested doubles as my testing ground for the exact playbook I offer clients: ship a fast site, publish content aimed at real queries, measure with first-party data, and reinvest in what works. The roadmap and monthly performance reviews are run like a client engagement — because the best way to trust a process is to bet your own project on it.
