Work
A small portfolio, on purpose: my own products and hand-picked client builds, each one designed, built, and measured end to end. Every case study shows real screenshots and only numbers I can stand behind.
Founder Project — Content & Commerce
MeowTested reviews cat products the way owners wish brands would: real cats, real homes, published failures. I designed the brand, built the Astro site, and run the content and affiliate engine behind it.
Client Work — Commercial Construction
Lomax Construction has been building North Carolina's healthcare, civic, and commercial projects since 1996 — but its website was an outdated 11-page WordPress template that said none of that. I rebuilt it from the ground up: 54 pages covering every service, market, and location it serves, plus a 23-project portfolio that puts three decades of built work on the record.
Samples
Five demo builds for five very different fictional brands — same builder, five distinct design systems. The brands are invented; the code, design, and speed are exactly what a client project gets. click through — they're all live
In the studio
Client builds in progress — each gets its case study here once it launches and has real results worth showing.
A full brand-and-site build, from the ground up: brand audit, competitor research, visual direction and style guide, interaction design, and an Astro build to carry it. Case study lands here at launch.
A dual-market North Carolina real-estate site with a fully custom illustrated identity — one agent, two markets, 50+ pages of structured content on Astro + Sanity. Second build for the Lomax family, in final review ahead of launch.
The lab
Not everything ships — but everything teaches. These are honest works-in-progress, labeled as exactly that.
A revenue-attribution tool: one source of truth for which channels actually drive revenue, instead of three dashboards that disagree. Landing page is live; the build is shelved until it earns its spot back on the roadmap.
tracematch.appAn AI video production pipeline for cinematic 4K ambience worlds — generation, seamless looping, upscaling, and layered original audio beds. Built to prove AI can speed up craft without turning into templated slop.
A tool that fixes ad-creative churn: every ad is an HTML template with locked dimensions and editable variables, previewed in real phone-feed mockups and batch-exported at exact Meta specs via Playwright. Two-hour copy-edit sessions became minutes.
A 12-part growth strategy built as an independent exercise: growth loops, activation model, lifecycle automation, onboarding flow, metrics dashboard, and an experiment roadmap. Not affiliated with Expensify — just the homework I do for fun.
Fixed-price builds, honest timelines, and reporting you'll actually read.
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